Strategic Marketing Advisors
There are brands that create waves of change and those that simply ride the waves of others. The brands that people love, the ones that change the world, create big waves.
It requires courage – to get out of the wake of others and find open water. Conviction – knowing who you are and why you matter. A clear vision – one that will inspire others and earn fans for your brand. And imagination – to surprise and delight your fans.
It also requires an experienced partner that can help you navigate the journey – one that can inspire global teams, craft impactful strategies and ignite fan passion to build cultural relevancy.
People use products and services, but they love brands. Build a brand that means something to people and they will share it with the world.
Emotion drives our decisions, and desire is from the heart. Create an emotional connection that moves people to action.
Fans are earned in drips and drops, but lost in buckets. Give your fans a voice, and they will ignite a movement.
Founder and Managing Partner
Robert builds iconic brands, creates desire with modern storytelling and harnesses the power of fan passion to achieve global business impact.
A globally recognized marketing strategist and brand-building innovator with more than 25 years of experience, Robert drives sustained, record-breaking growth and profitability for leading global companies. He specializes in brand, business model and industry transformation with a focus on youth and pop-culture.
A pioneer in digital engagement and modern demand-generation, Robert has built some of the most iconic brands in popular culture including Xbox, Nintendo, Minecraft, Pokemon, Halo, Microsoft Surface, Wii, Nintendo DS, Game Boy Advance and nearly 400 others.
Robert is a storyteller – inspiring global teams and unlocking the highest levels of creativity and imagination. As a result, his teams are among the most decorated marketers in the world with 40 Cannes Lions (including Grand Prix), nearly 1,000 top creative and marketing awards and the highest global honors, including numerous advertiser and marketer of the year awards.
An accomplished leader and coach, Robert unites teams around a clear vision and shared values. This creates an inclusive culture where diverse ideas are celebrated and everyone is empowered to drive positive change.
Robert and his family reside in the Seattle area.
Actionable insights and ideas.
